The Caen la Mer urban community has adopted a new roadmap to develop this economic potential and to affirm its role as a remarkable destination that can be appreciated all year long.
By combining its advantages for both business and tourism, its capacity to innovate and its economic willpower, Caen Normandie has proven its worth as a choice destination for establishing and developing tourism-related economic activities: accommodation, catering, services, etc. A city centre store, a youth hostel on the Presqu’île, a cruise terminal opposite the Ladies’ Abbey, a seafront hotel, a business centre in a historic building… a leisure facility on the North Plateau… Town, country, coast… so many unique and remarkable sites await your projects. What is your project?
Every year, 350,000 visitors head for the Mémorial visitor centre for peace in Caen, 225,000 have fun at the Festyland amusement park, Normandy’s largest, 45,000 attend the Beauregard music festival, etc.
Our will: to extend the length of stays, to become an essential stopover for British visitors travelling via Ouistreham Riva-Bella (around 80% of ferry passengers are British), to attract visitors from the nearby Ile de France region… all by developing the territory’s reputation and by offering a vast range of activities and services.
With some 48.5 million bednights per year, Normandy is undoubtedly a renowned tourist destination, for both domestic and foreign visitors (25% of the total) and, in particular, for short stays (65% of all stays < 4 nights). Tourism accounts for 5.7% of Normandy’s GDP. The area that comprises Caen Normandie is in prime position for:
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